Lobby cards are large photos or prints from a film that enticed the public into the newly popular movie theatres. They were produced by the movie companies as advertising material in the lobby of movie theatres in many countries.
Lobby cards are rare and have a high collectors value because they are seldom reprinted, as posters are. Sets have between six and twelve different cards. They are large in size, like small posters, and are usually printed on thick quality paper, glossy and colorful. Some of the most beautiful sets are 11x14".
Cards from other countries vary in size and may depict different scenes. Here are a few that I have of films that Johnny appeared in and am always on the lookout for more.